Social media platforms like TikTok and Instagram are becoming more and more popular for companies to advertise on and are now seen as important marketing tools for businesses of all sizes. Studying social media marketing will help you become an expert in this evolving industry, as you learn about being a marketeer and an effective social media user, who can work with influencers and reach a target audience. Your course will introduce you to various marketing and advertising theories and practices, as you get to grips with the constantly moving nature of digital marketing and social media. Graduating with a degree in social media marketing will allow you to consider careers in areas like marketing, social media, campaign management and marketing consultancy.
