Overview

Business is about numbers, of course, but it’s even more about people. This degree will give you the analytical tools that drive business strategy as well as the influencing and team building skills required in a successful business. It’s a highly flexible programme which after a solid grounding in year one, gives you the freedom to specialise in those areas of business that interest you most. There’s a great choice of subjects to focus on from marketing to talent development, from project management to law or entrepreneurship and many more. This course will deepen your overall business understanding at the same time as allowing you to keep your options open, until you choose where to focus.

About This Course

At NBS, we believe that exceptional management is all about balancing hard and soft skills. That means understanding numbers, their use and how they can shape your view about an organisation. It also means understanding people, how they behave and why they behave as they do. On this course, you’ll become adept at this difficult balancing act, a skill that is highly prized in the business world. We also believe that anyone can become a great manager, no matter what their background is, so our course is inclusive and welcoming to all. You’ll have the chance to hone your qualitative and quantitative capabilities, at the same time as learning how to work with people, building your reflective skills, and developing your ability to look at yourself and your own work critically. At UEA, we focus on evidence-based management, so you will learn to pose questions and challenge assumptions and use evidence to make your own decisions and back them up. You will develop quantitative and qualitative skills, learning how to deal with numbers and accounts, and how to interpret statistics, as well as how to manage people and resources. You’ll also gain experience working with others and presenting your findings and ideas. This is great practice for your career when you’ll need to not only develop solutions to problems but also persuade people of their validity. NBS is a friendly and supportive school, with a lively and international cohort. We are in a region that’s safe and welcoming, with a thriving business innovation and enterprise community. All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers. Our current research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and business strategy, and innovation, technology and operations management.