SPJ London’s Bachelor of Business Administration (BBA) is a four-year, full-time undergraduate programme that crafts graduates with well-developed business insights, critical thinking skills, and effective decision-making abilities.The BBA programme provides opportunities for global study experiences at the Singapore, Dubai and Sydney campuses of our exchange partner, SP Jain Global, supported by a generous institutional travel bursary. The multi-city aspect of the programme exposes students to diverse cultures and international business practices. It also provides the opportunity for students to develop the global network of contacts essential for success in the modern business world.As well as options to study for a semester at each of our campuses in Singapore, Dubai or Sydney, students can also complete all semesters in London. The programme structure and quality remain the same across all locations.You can specialise in one of the following areas:MARKETINGEmploying the most recent principles and practices in contemporary marketing, we give you hands-on experience in your desired field.FINANCEWith a focus on the changing financial landscape in corporate settings, we teach you the skills to develop financial solutions for governments, corporations & high-net-worth individuals.ENTREPRENEURSHIPThis specialisation fosters a strong entrepreneurial mindset, giving you the skills and knowledge to turn creative ideas into new companies or revenue streams.